Privacy Policy

Welcome to Luke’s Picks (“we,” “us,” “our”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use https://lukespicks.com (the “Site”), our tools, and content.

Quick summary: we use analytics (GA4) to understand usage, ads (Google AdSense) to monetize, and standard cookies/identifiers to make the site work and measure performance. You can manage your choices as described below.

1) Information We Collect

a. Information you provide

• Contact details (e.g., name, email) if you submit a form or contact us.
• Content you send to us (feedback, inquiries, ad/sponsorship requests).

b. Information collected automatically

• Device and usage data (IP address, browser, pages viewed, timestamps).
• Cookies and similar technologies (pixels, local storage, SDKs).

c. Information from partners

• Advertising and analytics partners may provide aggregated or inferred data (e.g., ad performance). We do not receive your payment card data through the Site.

2) How We Use Information

• Provide and improve the Site, content, tools, and user experience.
• Analyze traffic and performance (Google Analytics 4).
• Serve and measure advertising (Google AdSense/Ad Manager).
• Communicate with you (support, updates, marketing with consent where required).
• Detect, prevent, and address fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our Terms.

3) Cookies & Tracking

We use cookies and similar technologies to remember preferences, measure performance, and personalize ads. You can control cookies via your browser settings. Some features may not function properly without certain cookies.

4) Analytics (Google Analytics 4)

We use GA4 to understand how visitors use the Site. GA4 may set cookies or read device identifiers and collect usage data. We use IP anonymization where supported and do not collect information that directly identifies you via GA4.

To opt out of Google Analytics across sites, you may use the Google Analytics Opt-out Browser Add-on.

5) Advertising (Google AdSense)

We display ads via Google AdSense, which may use cookies or mobile ad identifiers to show ads based on your visits to this and other sites, and to limit frequency and measure performance.

• Manage Google ad personalization at adssettings.google.com.
• Learn more at Google’s Advertising Policies.
• Industry choice tools: NAI/DAA opt-out, AdChoices.

We do not knowingly serve interest-based ads to children under 13.

6) When We Share Information

• Service providers (hosting, analytics, ad serving, security, email).
• Legal (to comply with law, protect rights/safety, or respond to lawful requests).
• Business transfers (merger, acquisition, asset sale).
• With your consent or at your direction.

7) Your Privacy Choices

• Browser controls: block/delete cookies; use private browsing; set “Do Not Track” (we currently do not respond to DNT signals).
• Ad choices: see Section 5 for Google and industry opt-outs.
• Email: unsubscribe instructions appear in our messages.

8) Region-Specific Rights (US)

Certain U.S. state laws (e.g., California CCPA/CPRA, Colorado, Connecticut, Virginia) provide rights such as access, correction, deletion, and the right to opt out of “sale” or “sharing” of personal information and targeted advertising. We do not sell personal information for money. Some advertising/analytics may be considered “sharing” under these laws.

• Request access/portability, correction, or deletion: email [email protected].
• Opt-out of targeted ads/sharing: adjust your ad settings (Section 5) and your browser’s privacy settings; contact us for additional state-specific options.
• We will verify your request and respond within the timeframe required by law. Authorized agents may submit requests with proof of authorization.

9) Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe we have collected such information, contact us and we will promptly delete it.

10) Data Retention

We keep information for as long as necessary to provide the Site, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context.

11) Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure.

12) International Visitors

If you access the Site from outside the United States, understand that your information may be transferred to and processed in the U.S. or other countries with different data protection laws.

13) Third-Party Links

Our Site may link to third-party sites or services we do not control. Their privacy practices are governed by their own policies.

14) Changes to this Policy

We may update this Privacy Policy. The “Effective date” at the top shows when the latest changes took effect. If changes are material, we may provide additional notice as required by law.

15) Contact Us

Questions or requests? Email [email protected] or write to:

Luke’s Picks LLC
Centennial, CO 80122

Optional: Basic Cookie Notice (copy/paste if desired)

If you want a simple banner, paste this into your site’s global Head/Body Tracking Code so it appears on all pages. Consult counsel for consent requirements in your region.

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